HOLD THE BEEF

Cows Cause Climate Change. 

One of the easiest things that you can do to combat climate change starts in the kitchen. It does not need to be a drastic dietary shift to plant-based foods or a complete elimination of meat altogether. Rather, it is the conscious choice that you have the next time that you are at the market, a restaurant, family party or wherever the locale, to opt for a healthier alternative, not only for you – but for OUR planet. 

 

I challenge you to #HOLDTHEBEEF

 

Livestock cover 45% of the land on our planet and consume about 1/3 of our fresh water supplies. Furthermore, livestock produce methane and emit this potent gas into Earth’s atmosphere. Although methane is less prevalent in our atmosphere than CO2, it traps more than 20x the heat, thus causing a warming effect. Methane levels in the atmosphere are rising faster than at any point in the past two decades and this is due to human demand and the consumption of cattle. Furthermore, the amount of land and water required for livestock and agriculture stand immensely higher than that of chicken, turkey or even pork. Perhaps what is most disturbing is that our planet’s few, diverse and treasured biospheres are shamefully being destroyed for you guessed it – grazing cattle. That's right, the Amazon is being destroyed as you read this because of our desire to consume beef.

 

This is not a protest of the beef industry. This is simply an individual pledge to make a more conscious decision. We have reached the precarious 11th hour, where it is now each and every one of our civic duties to do all that we can for our future generations and the existence of our planet. So if there is one thing that you wish to do to help combat climate change, why not  #HOLDTHEBEEF

Share your pledge on Instagram and have your photo featured below with the hashtag #HOLDTHEBEEF. Make a donation to The Rainforest Foundation by purchasing one of our t-shirts today. And for a great source of healthful recipes omitting beef, check out That Salu Life by clicking the tab in the site directory.

A clip from 2016's acclaimed documentary 'Before the Flood'.